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Will Butler-Adams

Managing Director, Brompton Bikes

Will Butler-Adams is the Managing Director of Brompton Bikes, the global folding-bicycle company. A former Plant Manager for chemical company DuPont, Will has grown Brompton’s turnover from to £36 million and the number of employees to over 280 since joining the company in 2002. In this in-depth interview, Will explains why he believes product design is superior to advertising, details the benefits of tension in leadership teams and argues that people around the world need to get back to experiencing the cities in which they live and work.

About the podcast

Business Leaders brings you extended one-to-one interviews with the key people in global business today.

Hosted by Paul Blanchard, each week you can step inside a new company and hear how the world’s top CEOs, founders and entrepreneurs are shaping the future of global business in the 21st Century.

Find out the secrets of their success; how they challenge the status quo, turn companies around and build some of the world’s most innovative businesses. Share their insights and find out what makes our most successful leaders tick.


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